6min chapter

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Geoffrey Miller: Evolutionary Psychology, Polyamorous Relationships, and Effective Altruism — #26

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CHAPTER

Is There a Measurement Issue With Personality Traits?

On the biomedical side, it's advanced tremendously. But on the psychological side, we're still often using intelligence tests that were developed 50 to 70 years ago and haven't been really that well updated. Google and Facebook probably have ways of measuring human conscientiousness which would for outstrip the big five personality traits scales. It's all siloed within these social media companies, aka data refineries, that sell our psychological data to advertisers.

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