Episode 5: Accelerating Growth with Enablement & Storytelling (Seismic & Gong)
The Marchitect
Why Is Story Telling So Crucial in the Enterprise?
Story telling is tha most ancient form of talking between humans, right? It's just like we've always told stories from the very beginning. That's how language and then writing and then history were created. So people tell stories for a reason. It's fun and it's memorable. And if you apply these two things to the enterprise, that's why everything needs to be story telling in the enterprise.
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