Positioning, Productized Services, and Value-Based Pricing with Jonathan Stark
The Deep Specialization™️ Podcast
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How to Be a Laser Focus Positioning Expert
When I first started teaching people about positioning, I was sort of really thorough about it. What are some of the characteristics of a positioning that's helpful in for a soloist or even an agency to be differentiated and to kind of be unique? Like, what does that look like in the market? Yeah. And over the years of teaching that to people, I've found that it's incredibly hard to answer all of those out of the gate when you're used to being a generalist. So I've made kind of made kind of 80, 20 rule made like easier ways to do it to get started to eventually build up to that.
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