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Book Review: Good to Great | 65

The Barakah Effect

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Level Five Leadership Is Not Just Humility and Modesty

"Level five leaders are fanatically driven, infected with an incurable need to produce results," he says. "They will sell the meals for fire or sorry, they'll sell the meals of fire, their brother." It's not just about humility and modesty; it's about ferocious resolve in a tough business world,. He is modest and willful, humble and fearless.

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