4min chapter

Sell With Authority cover image

How to be a Good Story Teller, with Michael Hauge

Sell With Authority

CHAPTER

The Power of Stealth Marketing

If you're going to tell a story, it's a story about someone who solved or faced the same problems your target market does. And so celebrate your victory. But then do they also see themselves in that celebration? If I'm riveted by the story you're telling, I am experiencing it with you. You don't have to go through what I went through and we've already been through it because of your story.

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