Aqua Advantage Salmon

Retail is something potentially on the future as you can ramp up to meet retail needs. And also because our pricing strategy is to price consistent with commodities, it opens up opportunity to price for consumers that can't necessarily afford wild salmon at 25, 26 bucks a pound. We think that that is critically important as we think about the role that diet plays in the health of the American consumer. Yeah, that's kind of disappointing because I know that me and most of the listeners would be excited to go out and buy one. That was the first one in line for an Arctic apple,. You know, just as the way it goes. But so retailers really take the time to understand our story,