The Difference Between an Insight and an Observation

Medical Affairs teams are no longer only a conduit of information from the organization to external stakeholders. Now, in addition to speaking, Medical Affairs knows how to listen. The things Medical Affairs hears in its interactions with healthcare providers, policy makers, and other thought leaders can form the basis of an insight: An "aha!" moment that can drive strategic decisions and actions. But what is an insight and what is just an observation? With the recent explosion of insights data, it can be hard to tell! In this podcast sponsored by Larvol, we speak with Medical Affairs insights experts about how to manage this flow of information back to the organization and how to help actionable insights float to the top of the information ocean.