CHAT: Why Newsletters Are Big Business
Entrepreneur's Handbook
How to Make Your Newsletter Fun
I think a big thing is personality, right? So it's the same with content online. If you don't have that strategy of how can make this something which people read for fun, then it's not going to work. I know informality is that too many businesses are trying to be so hard to be formal,. But the audience will rather be spoken to like a normal person. And the brands are able to do that well, say morning brew, hustle.
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