
Big Tech is back on trial
The Vergecast
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Google's Ad Tech Monopoly: Legal Battles and Market Dynamics
This chapter explores the ongoing antitrust case against Google, examining allegations of the company's monopolistic practices in advertising technology. The discussion analyzes the implications of Google's dominance over online advertising, its influence on competition with rivals like Meta, and the broader consequences for the digital ecosystem. Additionally, it calls for Google to reconsider its structural approach to remain relevant in a rapidly evolving market.
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