Data-Driven Decision Making and EXO Attributes for Business Growth

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This chapter discusses the importance of data-driven decision making and the implementation of EXO attributes for business growth. It emphasizes the need for constant experimentation, validation of marketing strategies, and the use of staff on demand, community, algorithms, and engagement models. The chapter also highlights the significance of automating interfaces with customers, using dashboards, decentralizing decision making, and utilizing social technologies.

In this episode, Peter and Salim discuss the potential of small teams, suggesting that the next billion-dollar company could be a handful of individuals harnessing the power of AI, creating your Massive Transformative Purpose, and the truth about Exponential Organizations.

Salim Ismail is a sought-after strategist and a renowned technology entrepreneur who built and sold his company to Google. He’s been featured in the most prominent publications such as NYT, Forbes, Fortune, and Bloomberg and has led lectures at the world’s greatest companies and about the future of Tech. Currently, he’s the founder and chairman of ExO Works and OpenExO.

My new book with Salim Ismail, Exponential Organizations 2.0: The New Playbook for 10x Growth and Impact, is now available on Amazon: https://bit.ly/3P3j54J

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