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Everything You (probably) Don't Know About Marketing & Business | Chris Do | Podcast series / Marketing

Behind the Brand with Bryan Elliott

CHAPTER

How to Talk to Your Favorite Band

There's a vibe. There's an energy to it, right? And so if you were saying talk to like imagine dragons fans versus say Jack Johnson, who I think is also is it Jack Johnson? Yeah. Totally different vibe, right? Totally different groove. He's a guitar acoustic kind of happy banana pancakes. Very different. So what Pat Flynn writes about it in his book is like you got to learn the lyrics. You got to learning the lyrics. And there's a whole aesthetic and vibe. This has a very specific aesthetic. The Rolling Stones, the Beatles, 21 pilots, all very different. It doesn't have to be the most favorite. Just any one of the your

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