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5min chapter
Moment 191: Inside Nike’s Branding Genius: Lessons for Building an Iconic Brand: Greg Hoffman
The Diary Of A CEO with Steven Bartlett
Intro
This chapter explores Nike's branding tactics as shared by its former CMO, highlighting the significance of forming emotional bonds with consumers. It discusses the power of authenticity and conviction in marketing, alongside the role of platforms like LinkedIn Ads in boosting brand engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode