Most Shared Clip: Inside Nike’s Branding Genius: Lessons for Building an Iconic Brand: Greg Hoffman
The Diary Of A CEO with Steven Bartlett
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Intro
This chapter explores Nike's branding tactics as shared by its former CMO, highlighting the significance of forming emotional bonds with consumers. It discusses the power of authenticity and conviction in marketing, alongside the role of platforms like LinkedIn Ads in boosting brand engagement.
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