What's a B M?

The biggest thing that i've seen in conversations with produc companies is the alignment that needs to happen with the product organization. A marketing and productnine to be aligned. There's a lotof different data that a marking team needs to get good at. Im you needn't start thinking about being good at b m operating off o a data warehouse, and i'm understanding user cohorts very well. Kind of samo in a request meo in a demo kind of enviroment too. So thidelphs come along for the ride.