Navigating Generative AI: From Concepts to Real Value and ROI

In this episode, Brian Bohan, Director of Consulting Partner COE at AWS, sits down with Mahmoud Elmashni, Managing Partner at IBM Consulting, to explore how IBM is leveraging generative AI to transform client success. Mahmoud shares IBM's "Four P's" framework (People, Process, Partnerships, and Platform) and discusses how the company is training its 160,000-person organization to harness gen AI effectively. The conversation delves into how gen AI is accelerating modernization timelines from years to months, improving ROI for clients, and driving practical applications across industries from public sector to financial services.