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Digital Transformation in Banking: Merging Banks and Enhancing Customer Experiences
The chapter delves into the challenges faced when merging two banks with differing levels of digital advancement, impacting retail and small business customers differently. It explores the strategic decision-making process, preparations for minimizing disruptions, and replicating successful capabilities during the conversion process. The conversation emphasizes instilling a digital-first mindset, innovative approaches in enhancing the digital customer experience, and driving digital acquisition and service capabilities in the banking industry.