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Building Your Personal Brand: The Art of Self-Marketing

The Stacking Benjamins Show

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How to Create a Platform for Writers

"You don't want to be so niche as a writer that you're only thought of for a certain amount of stories," he says. "That's a good example of creating your platform." M&Ms are leaning into their core audience and might alienate the right, but they're doing that because they're talking to their core,. Jason: They'd rather double down their core than try to be for everyone.

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