Evolving Media Strategies in Automotive Branding

This chapter explores the transformation of media planning in the automotive sector, featuring insights from a major car manufacturer's CMO. It emphasizes the blend of traditional and digital strategies to engage younger audiences while shifting brand perceptions towards quality and innovation. The discussion highlights the necessity for brands to adapt communication across platforms, fostering authentic connections and a strong identity in a competitive landscape.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app