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#26 - Experience Design—Apple's Best Kept Secret - Tim Kobe

Tech Lead Journal

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Is There a Difference Between Hardware and Software?

If you were designing product at apple without a software component to it it probably would have never pushed the brand to what it was. I think products are still differentiated by interface Google's greatest design in the history of the company is a rectangle to take a search engine and to put whatever it is you want into this box type it and get an answer. It ladders back to the human experience if my experience with it is easy for me to understand If it makes my life better in some form whether it's base level of convenience or at a higher level of sort of providing fulfillment and enlightenmentwhatever along that spectrum. People seem to probably not differentiating much about the interface and things like that.

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