
SPS 214: The Pursuit Of The Wall Street Journal Bestseller List…Exactly What It Takes with Steve Chou
Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business
00:00
How to Sell Your Book on a Webinar
Sally Kohn: We're about two weeks out from launch, right? So just to give people perspective of where we're at in that pre-launch cycle. What did that look like? How have you sequenced those pre-sales? She says ironically, I found and I tried a bunch of different things. And what I found that works the best ironically is not even selling the book, but selling these bonuses. After that, and this is just my experience, I sell courses live on a webinar. That started working really well, actually. Much better than just selling the bonuses.
Play episode from 10:49
Transcript


