Building Digital PR Links and Getting Media Coverage

Spencer is back this week so everyone’s favorite duo is together again for the latest episode of the Niche Pursuits News podcast. As always, he and Jared Bauman, of 201 Creative, bring listeners up to speed on the latest in SEO and digital marketing news.

Spencer begins by sharing that Google has announced a brand new broad core update, the biggest kind of update Google does. It kicked off on August 22nd and usually takes about 2 weeks to complete. It’s too early to say how it’s going to pan out, so keep an eye on your rankings!

The next news item they cover is the article in The Verge reporting that The New York Times has blocked OpenAI’s web crawler. But not only has this huge news media outlet rejected OpenAI crawling its site and training its models for ChatGPT, it’s also considering legal action against OpenAI for intellectual property rights violation. 

Spencer and Jared talk about the implications of this decision and what this may mean for content creators. Spencer shares a study whch shows that 9.2% of the top 1,000 websites in the world are currently blocking the GPT bot. They talk about what this means for Google and, potentially, the future of AI.

The conversation then shifts to SGE. Spencer shows his search page results, where the information now has down arrowhead symbols next to it, allowing users to access the sources for additional information. Is this good news or bad news for content creators? Hear what they have to say.

Jared and Spencer then move on to talk about their Shiney Object Shenanigans. Spencer kicks it off by talking about the latest news with his WordPress plugin Rank Logic and some new features he’s adding, which should be ready in about 2 months’ time. These include a Google Analytics 4 integration and the ability to update your content using AI.

It’s Jared’s turn, and he talks about his Faceless YouTube channel, for which he now has over 5k subscribers, unlocking some monetization features, but not all of them. He also talks about the Amazon Influencer Program and how Amazon is offering bonuses to influencers who create product comparison videos. Jared and Spencer share their thoughts on the program, a tip or two, and where they think it’s headed in the future.

In the Weird Niche Site portion of the podcast, Jared starts by talking about the site Always Judge a Book By Its Cover, which covers books that are “confusing.” The DA30 site is monetized with display ads and affiliate links but doesn’t rank for many relevant keywords, and probably isn’t making too much money. That being said, it does have scope for growth, and it can serve as inspiration for anyone looking to set up a humorous website or something that’s off the beaten path. 

Spencer shares his weird niche site, Watermark Remover, which likely gets 5 million visitors a month, both organic and direct, and is monetized with display ads. This well-designed website removes watermarks for free, although there is pricing available, and is owned by a larger company that has several image-related tools. Spencer and Jared talk about launching a single-tool website and the strategies that can be used to do so successfully.

That wraps up another episode of the Niche Pursuits News podcast. Tune in next week for the latest news and a large dose of inspiration!