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Mickey Drexler on Taste, Intuition, and Building Iconic Brands

Hello Monday with Jessi Hempel

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Navigating Choice and Effective Branding in Consumer Products

This chapter examines the challenge of excessive options in consumer products, specifically using the cereal aisle as a case study. It emphasizes the significance of emotional design connections and clear messaging in branding, while critiquing marketing strategies that overlook practicality in favor of complex terminology.

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