Why Owning an Email List Matters

Lori and Madi explain the value of an email list and why it protects businesses from algorithm changes.

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Episode notes

It is never too late to build your list and it’s a lot easier than you think. In this episode, social media strategist Madi Beumee breaks down exactly how to use ManyChat to turn Instagram comments into DM conversations, capture emails directly inside IG, and move followers into offers you actually monetize. We talk about the must-have flows (from “shop my links” to resource bundles), common setup mistakes that cost you conversions, and video content systems so your automations actually have something worth responding to. Tune in to simplify, automate, and scale smarter.

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HIGHLIGHTS

00:00 Meet Madi Beumee, the “ManyChat girl” behind our DM automation strategy.

03:30 How the “comment a keyword” flow works in ManyChat.

09:15 Tips on creating your email list.

12:00 Systems for talking-head content that feeds your automations.

16:30 Why the first 3–6 months of video feel hard (and worth it).

20:00 The 3-part hook that makes your content watchable.

24:00 The most common automation mistakes.

27:00 Advice to improve completion rates & tracking.

33:00 When do you keep automated, and when do you add a human touch for higher-ticket offers?

35:00 Personal voice notes 48 hours after “seen” for higher-ticket follow-up.