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6min chapter
New Rockstars vs. Conventional Wisdom
Unthinkable with Jay Acunzo
The Rack - A New Way to Record a Video
The rack was a combination of o c d and like a fierce need to both be able to solve everything by myself. I had a rule very early on that we couldn't spend a dollar that we hadn't made. This is not what people picture when they picture high level production work, shared with multiple millions of viewers every video. The fundamental commitment to our show should be about how the gadgets are nice, but the craft matters most.
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