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4min chapter
MBA296 Guest Teacher: Scott Stratten- Marketing Ethics
The $100 MBA Show
Ethics in Social Media Marketing and Influencer Disclosure
This chapter explores the ethical dilemmas surrounding the use of viral content on social media by businesses, stressing the importance of integrity and crediting original creators. It also examines legal standards for influencer marketing, highlighting the necessity for transparency in sponsored content, especially within character limits on platforms like Twitter.
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