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How to Optimize a Business for Sale and Exit to Get a Success Full Multiple
You need to set your own target. You need to decide what profit range are you comfortable with in the long term for your business. I want to be very, very clear that you're not going to hit that number every single month. So think in terms of that 30% to 40% range, right? If you have a physical product, it's far lower than that. Some business models are higher than that, right?