In this juicy episode, Bethany McCamish, CEO of Bethany Works and host of the Unbreakable Brands podcast, takes over the Systems Saved Me mic to walk us through her signature 3P Framework for brand visibility. With over 150 brands under her belt, Bethany brings deep insight into how psychology-backed branding can make your business stand out and actually convert. She uncovers the traps many entrepreneurs fall into—like mimicking competitors or jumping straight to visuals—and teaches you how to align your Promise, Position, and Presence for brand clarity and impact. If you're struggling with being overlooked in the market, this is your branding wake-up call.
MORE ABOUT BETHANY:
Bethany's Website
Bethany's Freebie
Bethany's Facebook
Bethany's Instagram
Bethany's LinkedIn
Bethany's Threads
TIMESTAMPS:
0:00 – Introduction by Jordan + Bethany’s background as a psychology-backed brand and web designer
2:02 – The real visibility issue: it's usually clarity and alignment, not exposure
3:55 – First P: Promise – how to build an emotional contract with your audience
9:16 – Visibility trap: making your brand all about you instead of your audience
12:18 – Second P: Position – understanding your place in the market and standing out intentionally
17:45 – Examples of strong brand positioning, including Skims and Liquid Death
22:30 – Third P: Presence – how visuals amplify (or sabotage) your brand
27:54 – Final recap of the 3Ps and how to use them to become visible, memorable, and chosen
