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The Fourth Tool Is the Curse to Figure Out How Things Work
Innovators and entrepeners understand, not nesly how to create demand, but how to actually uncover it. The phrase we always use is, the irrational becomes rational with contexts. And so it's a very important skill to be able to prototype very early. Most people today use a b testing, right? They verify prototype to verify, as supposed a prototype to learn. My thing is, this isn't about failing. This is about actually learning"