Is CMF Design Coming Before Industrial Design?

I don't know when CMF design became like as big of a thing as it is today. I think about obviously we talked about the clear nothing phone, clear back. That's very much CMF. We did some clear stuff. And that's like you said, you don't design the object and then decide to make it clear. You make it clear first and then realize that that is the feature. It's almost like CMF should come before industrial design when it's that kind of impact. Yeah. Or at least, or at least in line with design as design as the front end process begins. Right. But yeah, he thinks we should have a CMF designer on