
437: The Secret To Attracting & Converting Buyers - Behind the Scenes Series Day #2
Embodied CEO
00:00
Is Your Content Going to Make Your High School Graduates Totally Normal?
You still have to connect what somebody wants, then give them what they need. That's a foundational principle in marketing that a lot of people really miss. A the parents want their artistic high school graduate to function better in an adult world. And her content and her programme accurately does this. Now, it doesn't turn them overnight into a different person, but i was saying, connect with what they want. If you go on a journey ind your marketing to change what your ideal customer wants is wrong. You will not win.
Transcript
Play full episode