The Science of Political Persuasion – Adam Schaeffer (Evolving Strategies)
Campaign Trend Podcast
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How to Persuade People to Change Their Vote
The political culture is not fully baked in or adopted on the left. The efficiency argument, trying to explain what we talked about earlier, that you want to know whether this message will shift somebody's vote. If you have a good negative ad that hits somebody on a vulnerability, you can see opinion shift in the electorate. It's really impolite to say, hey, do you like seeing someone get poked in the eye? And they're all right.
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