The chapter recounts a visit to a Korean restaurant by a famous TV chef, where a high-priced burger failed to meet expectations despite the chef not cooking directly. A comparison is made to another chef's restaurant experience in Hong Kong.
Imagine you're launching a new product in 2024. Who would be the best spokesperson, a celebrity endorser or the company's founder? These days, more and more founders and CEOs are stepping into the spotlight as the face of their brands. Does this help to build trust and credibility for the brand? Or will it create risks if that person's reputation takes a hit? / Heart to Heart - please send your audio questions to ezfmroundtable@foxmail.com (21:54)! On the show: Heyang, Yushun & Steve Hatherly