Walt Disney's Laphogram Studios by Walt Disney

Newman laphograms started out making simple, one to two minute short animations that ran in front of feature length films at movie theatres. The cartoons were a commercial failure, but they were a creative success. Laphogram studio ended up in financial trouble, and on the very urge of bankruptcy,. In these dire straits, disney tried throwing a hailmary. He wanted to try a seven minute film that would combine live action, philmography with animation. It was called alice's wonderland, inspired by lewis carroll's famous novel.