2min chapter

Choiceology with Katy Milkman cover image

An Accidental Experiment: With Guests Steven Levitt, Solomon Ezra & Stephen Spector

Choiceology with Katy Milkman

CHAPTER

The Importance of Natural Experiments

Freakonomics co-author Steve Wozniacki joins Katie Couric to talk about natural experiments. A natural experiment is a technique for trying to get at causality when you don't have the luxury or budget to do a true randomization. Most of the good at natural experiments are actually the result of human error and limitations on human thinking, he says.

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