From Influencer Marketing to Creator Management: Maximizing the Value of Creators with Brandon Brown at GRIN
Meta Business, Innovation and Technology Podcast
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Evolving Strategies in Influencer Marketing
This chapter explores the transformative landscape of influencer marketing, emphasizing its integration into broader marketing strategies. It discusses the shift from traditional advertising to a more agile and authentic approach driven by creator collaborations, focusing on the importance of long-term partnerships. Additionally, the chapter highlights best practices for brands to engage with creators effectively while maintaining brand safety and addressing challenges without significant upfront investments.
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Transcript
