71: The LVMH Strategy, Tiffany’s Punks & Luxury Marketing
Not Investment Advice
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Is There a Difference Between the Old and the New?
Luxury brands need to be very selective of the stuff they want to work with. Fashion is like such a powerful vehicle for product rihtl specially, says Orno. The best brands don't have to do marketing in that sense, he adds. But there's some interesting break into that category that is more difficult than others.
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