Luxury brands need to be very selective of the stuff they want to work with. Fashion is like such a powerful vehicle for product rihtl specially, says Orno. The best brands don't have to do marketing in that sense, he adds. But there's some interesting break into that category that is more difficult than others.
Timestamps:
- 00:00:00 - Intro, Vitalik & Saylor beef
- 00:02:30 - Tiffany Punks
- 00:11:30 - LVMH & who is Alexandre Arnault?
- 00:14:25 - Star Brands, Timeless & Modernity
- 00:24:15 - How brands stay relevant
- 00:30:20 - Luxury Marketing Breakdown
- 00:42:35 - "It Ain't Ralph Tho"
- 00:44:02 - Birkin Bag Breakdown
- 00:46:30 - Bored Apes Off-White of NFTs?
- 00:50:22 - Birkin Bag Supply vs Punks?
- 00:53:10 - Whitelists & Scarcity
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