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RV172 - GTM Bloat and Financial Metrics in B2B SaaS Companies | Go To Market Live Episode 14

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CHAPTER

Understanding Customer Signals for Business Strategy

This chapter emphasizes the significance of customer signals in informing business strategies, highlighting the difference between lead scoring and signals. It explores how touch points and signals impact sales productivity in B2B SaaS companies, emphasizing their role in driving sales efficiency and revenue conversion rates.

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