RV E7 - LEAKED: How To Improve Planning Accuracy and GTM Team Alignment Using Pipeline Sources | Refine Labs Invite-Only Event
GTM Live
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Low Intent Lead Generation
Marketing is a team game, but the ways that we've looked at historically as marketers has not made it a team game. It's made it a we're competing against you game and I've absolutely hated that situation since I dealt with it in like the 2017 18 timeframe. So one where are we going to focus, you should probably only have one, two, three that are like these are the places where we're going to get a majority of the pipeline from next year. Just create focus inside of the business and focus cross functionally across teams like sales and sales and marketing. You could graph how much hero pipeline are we creating quarter over quarter this is an amazing graph because what you're
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