In this episode, Dave is joined by Lashay Lewis (Authority Plug), Ben Battaglia (Your Money Line), and Rachel Saltsgaver (Seismic) to talk organic content and using SEO and content marketing to drive a real impact in a B2B SaaS business. They cover:
- Content marketing as sales enablement
- Using content to push people through the sales funnel
- The relationship between paid ads and content marketing
- Gating content vs not
- An example of how Seismic uses SEO content to drive prospects to their site
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