The Importance of First Principle Thinking

A lot of the sales advice that's given, not just on LinkedIn, it's mostly internal at these companies. It's very how driven. Next time you make a cold call, say, Hey, it's Jason with Outbound Squad, you got 27 seconds for me to tell you the reason for my call. And I think if you step back and kind of look at, well, what is the goal of what I'm doing? Andrew: "The most basic fundamental truth is that if you're prospecting...you're doing it to get a reply"