The Product Road Map

A product road map, hands down number one. When there's many, like, ye, there's many. There's many things that can come from that. And so i just think a lot of times in demand gen and in marketing, and in this world, it does feel like marketing has to do all of them. But ultimately it's so much driven by the product. Everybody here is mostly at a sass company, it's kind of driven by that product approach. If it's not, if it's not directed aroundo the products,. So products got to be the first meet. The executive team then has to go and build.