Content Engine: Rise Above the Noise (Tracey Wallace)
On the Record by Leadpages
How Do You Get More Leads From Your Content?
We have a content download on every single one of our blogs. So that's the primary way that we're driving leads through those channels. Our conversion rate from session to session is between 3 and 5 percent, which is pretty good. And I think we could have another whole conversation around outsourcing a lot of the writing or content creation to a team of freelancers. There's a lot of people that are willing and able to jump in and do that content for you.
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