AstroTeller is the CEO of Moonshots, Google's in-house innovation hub. He uses a mental model called monkeys and pedestals to help people figure out how to approach projects so they can find out what they need to know as quickly as possible. Teller: If you're going to make lots of money by training a monkey to juggle flaming torches while standing on a pedestal, it doesn't actually advance you toward your goal because you already know you can do it.

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