We're not the market leader in terms of market share. Samsung is. And if you watch football or any other thing on your weekend, you will see their ads everywhere. We try to make it as simple a message as possible because there's a limit to the messages that you can get across in 30 second ad or even a one minute ad. So we may take one feature and really highlight it in a great way.
We're sharing Kara’s September 2022 conversation with Tim Cook, Sir Jony Ive and Laurene Powell Jobs on the life and legacy of Steve Jobs. It’s one of Kara’s favorite conversations of the year, and one in which she cried (though she denies it).
Kara handpicked this trio to join her for her final Code interview. Cook, the CEO of Apple, worked with Jobs for decades and succeeded him as CEO. Ive, now co-founder of the creative collective LoveFrom, collaborated with Jobs on the design many of Apple’s game-changing products, like the iPod and the iPhone. And Powell Jobs, the founder and president of Emerson Collective, was married to Jobs for 20 years. In this wide-ranging conversation, they cover design, ethics and, of course, Kara’s favorite topic: death.
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