This chapter focuses on the critical role of honesty in brand communication, illustrating how admitting mistakes can strengthen consumer trust. It also encourages audience engagement with Ollie's social media initiatives while acknowledging the lasting impact of past discrepancies on consumer perceptions.
Brand Marketing vs. performance Marketing, how do you find the balance??
I’m so glad you asked. This episode with Nicole Sumner, Brand Director at Ollie, gets to THE BOTTOM of this question (which we love).
Grab your coffee, get your Airpods, and tune into a convo with Nicole and I as she breaks down Ollie’s approach to brand-building in a crowded dog food market and how they’re emphasizing the importance of a distinct visual identity and consistent brand voice.
00:00 Introduction and Guest Welcome
00:17 Nicole's Journey into Marketing
02:06 Building Ollie's Brand Identity
06:04 Balancing Brand and Performance Marketing
12:46 Ollie's Ice Cream Collaboration with Van Leeuwen