Finding innovation opportunities within taboo topics, with Katinka Schaaf, Service Design Lead Admiral Pioneer
Service Design YAP
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The Role of Experts in the User Workshops
We had contact with them through our different phases of getting an understanding of what stage stage of menopause are they didn't feel like service I would say but we try and understand them from a more quantitative side to the in-depth research. The group sessions were grouped in specific themes so there's always one or two people who are more open than others that doesn't mean though the people who are quiet don't get anything from it. We put a lot of effort in to make this women feel safe and that the data we collect and the information we have is not shared and is maximized.
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