5min chapter

The Knowledge Project with Shane Parrish cover image

#152 Tobi Lütke: Calm Progress

The Knowledge Project with Shane Parrish

CHAPTER

Entrepreneurship Is a Lifeline

I think companies ought like it's innovation. I mean, a sort of an ergonomic for a lot of companies in the end state is to become companies that maintain what they've got and acquire all innovation. If Shopify would turn under my watch into a bat, I think someone else could do much better. So lifeline, I think you want to innovate everywhere. First principle thinking applies to any area can yield huge upside. Failure is just not that fatal. Upside is massive because anything can be brought to tune to market quickly.

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