Ep. 217: Andy Cockburn | No Strings Attached: Genuine Referrals as the Secret to Earned Growth
Customer Confidential: Untold Stories of Earned Growth
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How to Maximize Social Capital in Your Referral Programs
VRBO or Verbo and Home Away, they're actually really good ways to rent vacation homes. And back 10 years ago, they were still pretty new and then therefore somewhat remarkable. That's why 60% of the people were coming in on the back of a recommendation. But we spent a couple of years optimizing a couple of the referral programs. I managed to turn them into channels that were delivering more than 20% of new customers.
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