Trending vs. Evergreen -- Cassie Dell // Searchmetrics
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Social Media Trends - Is There Anything Like This?
Cassie: People are always going to be first before contents. You've got to be able to recognize what is a topic that is coming something that is relevant to your business. When you're finding a trending topic, you not only need to isolate with the top bicase, you need to get that content up and out quickly.
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