2min chapter

The Authority Hacker Podcast - Actionable Online Marketing cover image

#305 - AI Is Coming: 6 Ways To Prepare

The Authority Hacker Podcast - Actionable Online Marketing

CHAPTER

The Impact of AI on Search Engines

AI can make up a lot of things, and it's not going to take many occurrences of people getting it wrong. So they have to be very, very careful here, first of all. I don't think Google can release this in the current state. Or at least not as the main search result. It can be an accessory. And so you can still rely on traditional search. We heavily fact check what we do. All the EE80 stuff that we've talked about with Carroof, et cetera is going to be quite important.

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