Levi's Marks 150th Anniversary of the Classic 501 Jeans

George: I think like, this has reached me and not many things reach me. So that's, uh, they also, the bottles look remarkably like prime. And it is 100% geared towards young people. Right. That's, that's the big problem. They made a drink that has stomach ache,. It's that all the marketing, he says. He will only, we don't certainly buy for him. But when, you know, at soccer, somebody has him and gives him out or whatever. Uh, they're like a status symbol now. Like, yeah. George on Levi's new plant-based version of classic 501 jeans - "Go for it"